Adv. Noga Novogrotsky-Zalz

Founder of the firm, Adv. Noga Novogrotsky-Zalz, after 12 years at a leading Tel Aviv law firm, including the last two years as a partner, chose to establish a law firm in the Negev with a branch in the Gedera area: Noga Novogrotsky-Zalz Law Firm, a boutique firm specializing in the commercial business field.

Adv. Novogrotsky-Zalz holds an LLB in Law and a BA in Business Administration and possesses extensive business knowledge, offering her clients first and foremost high-quality service, with a high professional standard, personal, swift, accessible, and close guidance.

The firm believes in close partnership with clients by providing added value through professional commercial legal guidance and the ability to tailor creative solutions to business and legal needs, all while adjusting suitable fee arrangements for the client.

The boutique firm specializes in the commercial business field, including areas of corporate law (including the establishment of corporations, companies, partnerships, cooperative societies, founders' agreements, ongoing consulting for private and public companies, cooperative societies, entrepreneurs, and startups, mergers and acquisitions, and restructuring), tender law (including preparation of tender documents, participation in tender committees, legal guidance and response to private and government tenders, including clarification questions and negotiation management), kibbutz industry, investment agreements and engagements with the Chief Scientist, agreements with contractors, suppliers, and clients, large-scale international transactions, complex agreements for technological projects, agreements in the agriculture field, distribution, representation, and franchise agreements, outsourcing agreements, development agreements, software licensing, and labor law (including ongoing legal advice to employers, as well as providing legal opinions and preparing employment agreements).

In her last role, Adv. Novogrotsky-Zalz served for 6 years as the internal legal advisor for two of the largest public IT companies in the market and for about 5 years engaged in ongoing legal consulting for startups, a technological incubator, private companies, and cooperative societies.

The firm's clients include, among others, private companies, international companies, cooperative societies, startups, associations, moshavim, and, of course, additional private entrepreneurs and clients.

"I believe in the Negev, in the vision, and in the great potential of the Negev, in the national initiatives and projects happening today in the Negev, both in terms of the IDF's move south and in terms of the establishment of industrial parks, state participation and encouragement in relocating and establishing factories in the south, and the technological development in the Negev. I am interested in taking an active and initiating part in the Negev, among other things, by my move south, establishing an office in the Negev, an accessible and close office, providing entrepreneurs and companies in the Negev with high-quality 'Tel Aviv' commercial legal advice, creative and swift, with an emphasis on personal attention and addressing all client needs."